Double Delicious

Double Delicious

3&Co.'s first collaboration with Jessica Seinfeld was this follow up to her New York Time's #1 Bestseller, Deceptively Delicious. Here she takes her concept of healthy eating a step further, finding  ingenious was to add even more good things into every meal. 

 

Double Delicious

Double Delicious

3&Co. built upon the vintage aesthetic Jessica established in her first book, Deceptively Delicious, commissioning a series of illustrations from the very talented Steve Vance to use on the cover and interior of the book.

Double Delicious

Double Delicious

With Deceptively Delicious as a benchmark, 3&Co. had the challenge of building upon what had come before, taking what had already been a great success, but finding areas where we could still improve upon the reader experience. Subtle changes in typography and layout delivered cleaner and easier to follow recipes. A richer, more varied color palette works in concert with lovely photographic work of Lisa Hubbard.

Double Delicious

Double Delicious

Jessica wanted to have quiet interludes throughout the book to express her thoughts on healthy eating and the challenges of cooking for young children. The interstitials 3&Co. designed for this purpose feature illustrations of Jessica and her family members. 

 

Double Delicious

Double Delicious

3&Co. commissioned the illustrations used throughout Double Delicious, working closely with illustrator Steve Vance to ensure that the representations of Jessica's family members met her strictest approval.

Double Delicious

Double Delicious

Food is personal, and  celebrity "cook bookery" is not for the faint of heart. 3&Co. admired the courage of Jessica's convictions in publishing Double Delicious. We endeavored to match her level of enthusiasm throughout the process. We also, as a result, have endeavored to eat more cauliflower.

Double Delicious

Double Delicious

A clean, simple design lets the recipe unfold and the photography shine.