wordsmithing

3&Co.’s relationship began with Erno Laszlo began in 2008, with its work to help the launch a new firming product that utilized a then little-known marine algae. 3&Co. was responsible for product naming, narrative and all visuals to support the launch. Firmarine quickly became one of Erno Laszlo’s best-sellers and key to its re-emergence as a trend-setting beauty brand. 3&Co. continued its design and wordsmithing for the launch of TranspHuse, Luminous, White Marble, and an anniversary re-launch of pHormula 3-9. 3&Co’s copywriting has focused on both consumer messaging, as well as internal corporate communications with a focus on breaking down the language around the science of skincare ingredients to make it more easily understood.